Midjourney is a versatile tool available on Discord and via a web platform, allowing users to create custom images from text prompts. The website lets you manage subscriptions, consolidate your images, and explore community creations. New users get a free trial with around 25 GPU minutes, enough for 20 to 40 images depending on complexity. Variations use less time, while upscaling requires more.

Originally only on Discord, Midjourney launched a web app in late 2023, making AI image creation more accessible. The platform's output is remarkably impressive, rewarding minimal user effort with high-quality results. Midjourney is versatile, suitable for generating simple graphics like icons, as well as more complex creations such as abstract paintings and cartoons.

Key Features of Midjourney

1. Rapid Image Generation: Midjourney generates four image options within a minute, utilising advanced Graphics Processing Units (GPUs) to interpret and process each prompt.
2. Upscaling and Variations: After receiving the initial set of images, users can upscale one image or generate a variant. Upscaling enlarges the selected image, while creating a variant results in a new image grid that maintains the original's style and composition.
3. Blend Feature: This innovative feature permits the upload of 2–5 images, which are analysed for aesthetics to create a new, potentially stunning image.
4. Extensive Parameters: Midjourney supports numerous parameters, allowing users to adjust image aspect ratios, switch between model versions, select different upscalers, and more.

Target Audience

Midjourney serves a diverse user base encompassing students, designers, artists, businesses, freelancers, and social media enthusiasts. These users leverage the tool to produce remarkable art or obtain images for websites and other purposes.

Potential Applications

• Crafting artistic masterpieces with simple prompts
• Sourcing graphic elements for websites
• Designing new products using only descriptive text
• Enhancing social media presence with striking Midjourney-generated images

Pricing Structure

Midjourney offers various pricing plans, ranging from $10 to upwards of $120 a month subscription options.

Pros

• Produces visually stunning characters and designs
• Offers high-resolution final images
• Suitable for both simple graphics and abstract paintings

Cons

• Very poor in understanding detailed prompts. 
• Unused time/resources do not roll over when the subscription period expires.

User Insights from Reddit

User reviews from Reddit show that Midjourney is appreciated for its ease of use and the quality of images produced. Users commend the platform's ability to generate diverse styles and its potential for creative exploration. However, some users express concerns over pricing tiers and limitations of the free trial, suggesting room for improvement in accessibility and cost-effectiveness. Other users term the limitation of unused resources from rolling over to the next month as "blatant theft".